Old Style Pilsner –
The Bunny

How do you get college students to remember your brand on social , when your competitors are outspending you 3 to 1? You get weird. Which is why we brought the Pil bunny (all 7 feet of him) to life, and sent him back to school.


From campus poster sales, to pre-drink parties, our bunny made sure to photobomb them all.